Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.
This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.
Linking website Search Engine Optimisation with the analytics, keywords, outbound newsletters and EDMs, inbound search terms your site shows up for, and ways to improve local search results.
We will also review changes marketers need to make in 2020 compared to prior years as the web has new security, privacy and search constraints.
This webinar is suitable for small to large firms.
Any business which has a website and wants to get a better return on investment (ROI) from the web, natural search and marketing.
The attendees should be middle/senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.
Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.
B2B Marketing Strategist, Creative Agency Secrets
Rebecca Caroe is a business to business marketing specialist with a track record in professional services. In her 25+ year career, she has helped CEOs, Managing Directors and business owners learn ways to win new clients using robust marketing tools and methods suitable to a modern professional practice.
This webinar was recorded on 11 February 2020.