Digital Strategy and your website for 2020 (On Demand)


Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Linking website Search Engine Optimisation with the analytics, keywords, outbound newsletters and EDMs, inbound search terms your site shows up for, and ways to improve local search results.
We will also review changes marketers need to make in 2020 compared to prior years as the web has new security, privacy and search constraints.

This webinar is suitable for small to large firms.

What you will learn

  • Tools to assess a website’s effectiveness, a list of shortcomings of current website, list of actions to improve.
  • How to brief external suppliers to do the work.

Target Audience

Any business which has a website and wants to get a better return on investment (ROI) from the web, natural search and marketing.

The attendees should be middle/senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.

Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.

Expert Speaker

Rebecca Caroe
B2B Marketing Strategist, Creative Agency Secrets

Rebecca Caroe is a business to business marketing specialist with a track record in professional services. In her 25+ year career, she has helped CEOs, Managing Directors and business owners learn ways to win new clients using robust marketing tools and methods suitable to a modern professional practice.

This webinar was recorded on 11 February 2020.

  • Elearning
    • $160.50 20% Discount on On-Demand Webinars - Apply Promotional Code: OEC20 $128.40incl. GST (7%)
    • PD hours: 1.5
    Complete online at your own pace (Self-paced)
    • $160.50 20% Discount on On-Demand Webinars - Apply Promotional Code: OEC20 $128.40incl. GST (7%)

Coming Soon

All Coming Soon >>


Our webinars operate on a 'one-connection-one-fee' basis, so you can have your whole team participate together in a boardroom setting for one cost effective price, using one registered log-in connection. The registered attendee will receive a CPD certificate.


Like the topic but can’t make the time? Register for the Live Session and you’ll receive the Recording regardless! Recordings are provided for webinars with a duration of 3 hours and less.