Description

Learn how to “drive” a website to get enquiries and visitors.

Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should: 

•  Show up in natural search
•  Answer visitors' questions
•  Bring enquiries, leads or sales to the business
•  Persuade visitors to reveal their identity
•  Showcase the expertise of the firm

This is a practical training webinar which will show you how to assess your website’s effectiveness and give you a checklist of what you can do to improve.

Included is a free eBook detailing 5 ways to improve how your website shows up in Google, what search terms your site shows up for, how to use title tags and meta descriptions.

Suitable for small and large firms.

LEARNING OUTCOMES

3 tools to assess your website’s effectiveness, a list of actions to improve

ORIGINAL BROADCAST DATE

20 March 2018

SUITED TO

Any business which has a website and wants to get better ROI from the web, natural search and marketing.
The attendees should be middle / senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.

PRESENTER

Rebecca Caroe is a new business development specialist, marketing strategy consultant and energetic cause champion. In her 25+ year career, she has helped CEOs, Managing Directors and business owners learn ways to win new clients with persistence, diligence and flashes of inspiration.