CCH Learning SEA

Profitable Digital Business Development (On Demand)


Discover the strategic digital toolkits of high growth firms.

Why do some firms grow their revenue with a hockey stick trajectory, and others languish?

Why are some firms able to hire more competent capable staff and delegate effectively, whilst others see the principals left to do it all?

The reason is that some have a business development process that feeds into efficient client intake and management.

This practical webinar will cover how some firms are expanding their business development reach with strategic audiences. They are doing this with digital tools.

Specifically, we will look at the different digital tools and discover what drives the success of various strategies. These include webinars, social media, podcasts and even virtual events.

What you will learn

Attendees will leave this webinar with:

  • Useful framework to understand how to grow their strategic audience
  • A simple ready-reckoner to evaluate which digital strategies are right for an individual firm

Target Audience

This is a practical webinar suited to accountants, financial, legal professionals and other advisers who want practical strategies for growing their digital audience for business development purposes.

Expert Speaker

Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion.

She also coaches sole practitioners, and helps them identify their highest potential clients, package their services and set their fees. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney.

She is also a director of both public and private Australian companies.

The webinar was recorded on 4 November 2021.

  • Elearning
    • $86.40 incl. GST
    • PD hours: 1
    Complete online at your own pace (Self-paced)
    • $86.40 incl. GST

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