Digital Strategy and your Website for 2022 - 15 February 2022 (On Demand)


Business websites cannot be static “set-and-forget” marketing assets. The lock-down and remote working, changes to search (SEO) and social media algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Linking website Search Engine Optimisation with the analytics, keywords, out-bound newsletters and EDMs, inbound search keyword terms your site shows up for, and ways to improve local search results.

Competitor analysis - how well are you doing by comparison to others?

We will also review changes marketers need to make in 2022 compared to prior years as the web has new security, privacy and search constraints.

Suitable for small and large firms.

What you will learn

  • Tools to assess a website’s effectiveness, a list of shortcomings of current web-site, list of actions to improve.
  • Test your SEO and how to find keywords.
  • How to brief external suppliers to do the work.
  • List of website changes you need to make.

Target Audience

Any business which has a website and wants to get better ROI from the web, natural search and marketing.

The attendees should be middle / senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.

Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.

Expert Speaker

Rebecca Caroe, B2B Marketing Strategist, Creative Agency Secrets

The webinar was recorded on 15 February 2022.

  • Elearning
    • $129.60 incl. GST
    • PD hours: 1.5
    Complete online at your own pace (Self-paced)
    • $129.60 incl. GST

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Our webinars operate on a 'one-connection-one-fee' basis, so you can have your whole team participate together in a boardroom setting for one cost effective price, using one registered log-in connection. The registered attendee will receive a CPD certificate.


Like the topic but can’t make the time? Register for the Live Session and you’ll receive the Recording regardless! Recordings are provided for webinars with a duration of 3 hours and less.