How to Charge Your Worth – Stop under-charging and over-delivering (On Demand)

Description

“I don't believe I could charge more for what I do.”

And this is despite spending years in formal accreditation, professional learning and of course, your on-the-job experience. If that sounds familiar, then this webinar will be valuable.

• Do you struggle to position your value in the marketplace?
• Do you feel as if you give away too much?
• Has it been some time since you looked at your prices?

If you’re like the majority of professional service advisors who feel that they over-deliver and under-charge, then you’ll want to discover how to position yourself in the market and clearly articulate what you do. You’ll know when it’s time to review your niche – the people you work with and the solutions that you offer.

You’ll also be better placed on how to know your value - and charge what you're worth.

What you will learn

Attendees will leave this webinar with:

• Useful framework for matching your services and fees
• A checklist to use to determine if you are under-charging
• A simple summary of any scripts shared in the webinar

Target Audience

This is a practical webinar suited to accountants, financial, legal professionals and other advisers who want practical strategies to charge their worth.

Expert Speaker

Dr Abbie Widin, Consultant, Go To Market Co.

Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion.

She also coaches sole practitioners, and helps them identify their highest potential clients, package their services and set their fees. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney.

She is also a director of both public and private Australian companies.