LinkedIn for Accountants – Grow your practice (On Demand)

Description

How to leverage LinkedIn for tangible results.

Due to the pandemic, there is a lack of traditional opportunities to network and cultivate opportunities for new business. LinkedIn solves this problem with tens of thousands of people only a click away. It’s the largest and most influential business connector in history. In today’s “new-normal” world, LinkedIn is THE tool that every accountant needs to learn how to leverage and it would be a mistake to ignore it.

This webinar will provide you with specific strategies for accountants to make the most of LinkedIn including:

• How to make your profile work for you by using the right words to create a message that strikes a chord with your market;
• How to Increase the value of your network by connecting with people that add to what you are doing rather than drain your time and energy with empty requests and offers;
• Two simple habits that will help you create opportunities to learn, earn more fees and build a positive reputation.

The session includes a case study of how one local accountant used LinkedIn to grow his practice remotely, years before the pandemic by building a reputation as the “go-to-guy” in a single high-profile market segment.

Bonus Extra:
According to a recent Harvard Business Review article, unless new techniques are applied within 6 days of seeing/hearing it, 75% of this new information is completely lost so you can lock in your learnings with a 30-day action plan to implement these ideas through weekly Accountability Sessions with the presenter at no additional cost.

What you will learn

• Fresh insights into why LinkedIn is the MUST-USE tool in your practice;
• Techniques on ways to use LinkedIn to differentiate you from competitors;
• Proven methods on how to use LinkedIn to learn more, earn more and be known more.

Target Audience

• This webinar is aimed at professionals working at all levels in public practice;
• Useful for professional services firms of all sizes;

Expert Speaker

James Evangelidis, Principal Consultant, “What do Clients Really Want?”

Over the last few years James has been researching and writing books about the accounting, legal & financial planning sectors. In addition, he has built an expertise in the use of LinkedIn in the areas of thought leadership, building community and collaboration. In 2013 James was awarded the status by BRW magazine as “The Most Connected Australian on LinkedIn” and in the LinkedIn top 100 most connected people in the world.

James is the author of six books, along with numerous professional articles, radio & podcast interviews and has guest-lectured at multiple Universities. He has provided consulting and training services to many large and small organisations.