CCH Learning SEA

Prioritising Profitability in Professional Services (On Demand)


Turning past challenges into future opportunities.

Professional service firms have all been challenged recently. This can lead to short-term decisions to take on clients and provide service offerings without considering the impact it may have on the practice’s ability to grow strategically and profitably.

In 2021 and beyond successful practices will change the clients they target and the staff they use to deliver services.

Webinar content will include:

  • Understanding where your practice fits on the Professional Services Spectrum - Commodity, Procedure, Gray Hair or
  • Rocket Science*;
  • How to take full advantage of your present spectrum position and/or change where the practice sits now and into the future;
  • Changing client types to best suit your practice’s growth;
  • Understanding how your staff mix can and will impact the practice’s ability to convert challenges into opportunities;
  • A case study of the journey of one small Australian-based Professional Services practice of how they are changing their client and staff mix to better capture opportunities.

Attendees will also receive a checklist outlining how to introduce a new product/service to your practice to become a more profitable and focussed Procedure, Gray-Hair or Rocket Science provider.

*Based on the article - Nanda, A and Narayandas, D, What Professional Service Firms Must Do to Thrive, Harvard Business Review, March to April 2021

What you will learn

  • Two simple methods to adapt your practice to the changing nature of the profession and the new demands of the market;
  • How to assess where your practice sits on the professional services spectrum and what to do to shift or improve on the status quo.

Target Audience

This webinar is aimed at professionals working at all levels in public practice;
Useful for professional services firms of all sizes;

Expert Speaker

James Evangelidis, Principal Consultant, “What do Clients Really Want?”

Over the last few years James has been researching and writing books about the accounting, legal & financial planning sectors. In addition, he has built an expertise in the use of LinkedIn in the areas of thought leadership, building community and collaboration. In 2013 James was awarded the status by BRW magazine as “The Most Connected Australian on LinkedIn” and in the LinkedIn top 100 most connected people in the world.

James is the author of six books, along with numerous professional articles, radio & podcast interviews and has guest-lectured at multiple Universities. He has provided consulting and training services to many large and small organisations.

The webinar was recorded on 27 May 2021.

  • Elearning
    • $87.20 incl. GST
    • PD hours: 1
    Complete online at your own pace (Self-paced)
    • $87.20 incl. GST

Upcoming Events

All Upcoming Events >>

CCH Learning Corporate Training

Experience the benefit of CCH Learning events from the convenience of your own office. Providing customised training on a wide variety of specialised subjects, CCH Learning Corporate Training can be delivered in-house, at external venues or virtually. To find out how CCH Learning Corporate Training can help you build continuous learning strategies for your organisation, please contact us.

Join our Mailing list

Sign up here and be the first to hear about upcoming CCH Learning workshops and events.