CCH Learning SEA

Setting up a New Practice for Success (On Demand)


Choose your niche, set your fees and find your first 5 clients.

It’s easy enough to hang out your own shingle. But will clients come? How do you know what to charge? How do you develop an elevator pitch? Do you even need one?


This practical webinar will cover the steps that a new professional service practitioner should undertake to set themselves up for success. Specifically, we will look at the drivers of success for a new firm. These include how to:

  • Choose a profitable niche
  • Have a strategy for setting and reviewing your fees
  • Find your first 5 clients
  • Know the difference between leading and lagging indicators

What you will learn

Attendees will leave this webinar with:

  • Useful framework for setting up a new business for success
  • A simple summary of any scripts shared in the webinar

Target Audience

This is a practical webinar suited to accountants, financial, legal professionals and other advisers who want practical strategies for starting up a new practice.

Expert Speaker

Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion.

She also coaches sole practitioners, and helps them identify their highest potential clients, package their services and set their fees. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney.

She is also a director of both public and private Australian companies.

The webinar was recorded on 05 October 2021.

  • Elearning
    • $87.20 incl. GST
    • PD hours: 1
    Complete online at your own pace (Self-paced)
    • $87.20 incl. GST

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