Testimonials that Sell (On Demand)

Description

How to ask for, and get, awesome testimonials.

Asking for testimonials is challenging for even the most confident of professional advisors. You know that testimonials are powerful credibility and trust-builders, and give valuable third-party social proof. But how to get them?

Should you ask by phone or email, or wait until you meet up face to face? And what should you say without sounding needy or demanding? What if your client says no, or worse, says yes but never sends the testimonial? Is it too impersonal to request a recommendation through LinkedIn?

In this practical webinar, you’ll discover how to find the areas where you contributing significant value for your clients. You’ll be able to build these out, and transform them into testimonials that will ‘sell’ you without you saying a word.

We will cover off both business and consumer / individual clients.

What you will learn

• Simple scripts designed to elicit glowing testimonials
• A simple flow diagram of how to generate testimonials
• A summary of any other material covered in the webinar

Target Audience

This is a practical webinar suited to accountants, financial, legal professionals and other advisers who want simple practical tools to get testimonials that sell.

Expert Speaker

Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion.

She also coaches sole practitioners, and helps them identify their highest potential clients, package their services and set their fees. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney.

She is also a director of both public and private Australian companies.