How to sell more things to existing clients with ease
When you want more work to come onto your books, the natural inclination is to look for new clients. However, it is generally easier to sell additional services to existing clients than it is to go and find a new client.
This session will help you discover the benefits of cross-selling and add-on selling, in addition to uncovering the Well of Opportunity that exists within your current clients.
Specifically, we will look at:
This practical webinar will showcase case studies where professional service advisors have managed to land substantially more work than initially expected, purely by better understanding their clients’ needs as well as their own service offerings.
We will cover off both business and consumer / individual clients.
Attendees will :
This is a practical webinar suited to accountants, financial, legal professionals and other professional advisors who would like to unlock more business from their existing client base
Dr Abbie Widin runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She coaches sole practitioners and professional firms, and helps them identify their highest potential clients, package their services and set their fees. She also helps them stay focused on their most effective business development opportunities.
She is also a director of both public and private Australian companies.
The webinar was recorded on 16 June 2022.